Empowerment Communication in the Developmentof Pampang Cultural Tourism Village

Abstract

Pampang Village is the sole cultural tourism destination in Samarinda, East Kalimantan. The spot attracts
visitors by exhibiting the social customs and traditions of the Dayak Kenyah group. Nonetheless, despite its
classification as a tourist village and considerable backing from local authorities and other stakeholders,
Pampang Village has not yet emerged as a viable economic catalyst for East Kalimantan. This study employs
empowerment communication and participatory communication as umbrella theories to examine the
multidimensional and multisectoral nature of tourism, necessitating collaboration and involvement to
attain sustainable tourism objectives. This study employs a descriptive qualitative methodology via a
literature review, compiling diverse sources of literature and secondary data pertinent to the development
of Pampang Cultural Village, empowerment, and participatory communication from an array of news
articles, journal publications, books, and research reports. The research indicates that the establishment of
Pampang Cultural Village has not yet identified an appropriate strategy to convert it into a tourism sector
that may bolster the regional economy of East Kalimantan. The obstacles in tourism development involve
not only the improvement of tourism infrastructure but also the engagement of the community as active
contributors in the tourism process.