Vol. 2 No. 1 (2025): Mercu Buana International Conference on Communication Science (MICOCS)

Articles

• The Influence of Integrated Marketing Communication (IMC) TikTok @Skintific_Id on Brand Equity in Followers

  Rifdah Zahara, Heri Budianto (Author)

  1-15

  • PDF

• The Influence of Brand Collaborations Toward Purchasing Intention:  A Conceptual Framework

  Haniyah Nabilah Indhea, Kurniawan Prasetyo, Melly Ridaryanthi (Author)

  16-26

  • PDF

• Integrated Marketing Communication Solutions For BouquetBusinesses with Minimal Capital and Amateur Management

  Yuniar Cassandra Etania, Fiolina Teja Yanti, Rosmawaty Hilderiah Pandjaitan (Author)

  27-37

  • PDF

• The Pattern of Prunus Digi Apps Usage in The Learning Process atNusantara 1 Vocatoional High School Tangerang City

  Putri Jayanti, Ponco Budi Sulistyo (Author)

  38-55

  • PDF

• The Emergence Of Virtual Discourse And Critism #politikdinastiCommunication Network On X During Political Contestation

  Muhammad Ashif Sa’bani, Nanda Nabilla Suryani, Ananda Dwitha Yuniar (Author)

  56-79

  • PDF

• Personal Branding of Prabowo Subianto Ahead of the 2024Presidential Election: Content Analysis of Instagram @PrabowoPhotos & Captions

  Nadine Alvina Kuntara, Putri Nailatur Rohma, Kun Sila Ananda (Author)

  80-89

  • PDF

• Mass Media Management Strategies to Survive in the MediaDigitalization Era: Case Study of Listrik Indonesia Magazinefor the Period 2021 - 2023

  Bambang Dwiyanto, Afdal Makkuraga Putra (Author)

  90-109

  • PDF

• Management of Crisis Communication in SMAN XYZin Admission of New Students (PPDB) in 2022

  Siti Maulina, Elly Yuliawati (Author)

  110-128

  • PDF

• Social Media Strategy of Liputan 6 SCTV Facing Competitionamong Television News Programs

  Afrin Dwimeyriana, Afdal Makkuraga (Author)

  129-138

  • PDF

• Teaching Amidst The Silence Of Reality:Sex Education Through Social Media In Indonesia

  Naila Aulia, Ismi Dwi Astuti, Prahastiwi Utari (Author)

  139-160

  • PDF

• Digital Content Management by “Konten Media Baru ” DivisionOwned by Lembaga Penyiaran Publik (LPP) TVRI

  Agusly Irawan Aritonang (Author)

  161-181

  • PDF

• Audience Interpretation Of Instagramm Social Media Content@ipt_trisakti As Promotional Media:Analysis Of Receptions At The Trisakti Tourism Institute

  Annisa Nurulita, Farid Hamid Umarella (Author)

  182-202

  • PDF

• Communication Creativity for Marketing Services for NewbornDocumentation on BABYOMO.ID to Attract Consumer Buying Interest

  Bima Petala Rifardhi, Ihya Ulumuddin Rahmat, Rosmawaty Hilderiah Pandjaitan (Author)

  203-226

  • PDF

• Smartfren’s MPR Model In Building Brand Awareness(Case Study of Smartfren 4G BTS Addition in East Java)

  Denni Muharam, Dewi Sad Tanti (Author)

  227-255

  • PDF

• Creative Communication:Marketing Public Relations Strategy In Sayurbox

  Doni Arisnandhy, Irmulansati Tomohardjo (Author)

  256-270

  • PDF

• Social Media and Culture in the Context of Early Marriageon Nias Island

  Ermila Kamil, Febriani Amalina, Fitri Sundari, Iskandar Zulkarnain (Author)

  271-283

  • PDF

• The Construction of Social Media Realityin The Social Dilemma Film (2020)

  Muhammad Nisfu Syakban, Cindenia Puspasari, Ainol Mardhiah, Anismar (Author)

  284-298

  • PDF

• Building A Coffee Shop's Brand ImageThrough Visual Communication Design: The Role of Coffee Cup Design

  M Surya, Muhammad Fazil, Cindenia Puspasari, Bobby Rahman (Author)

  299-305

  • PDF

• The Role of Public Relations of the Lembata Regency General ElectionCommission in Increasing Community Participationin the 2024 Election

  Maria Angela Fernandez, Andre Noevi Rahmanto, Pawito (Author)

  306-321

  • PDF

• Crisis Management in Public Relations Directorat General of WaterResources Ministry of Public Works and Housingin Facing the El Nino Phenomenon in Indonesia

  Mohammad Ali Suryanto, Siti Muslichatul Mahmudah (Author)

  322-340

  • PDF

• Social Media Instagram Solo Safari as an Iconic Image Tourismin Information and Entertainment Media

  Nasyifa Mawar Septiyani, Andre Rahmanto, Mahfud Anshori (Author)

  341-357

  • PDF

• Rural Tourism Development Through Social Media DestinationBranding: A Case Study of Kare Tourism Village

  Oka Lintang Salsabila, Sri Hastjarjo, Ignatius Agung Satyawan (Author)

  358-378

  • PDF

• The Influence of Blackpink as Oreo Brand Ambassador on ConsumerPurchase Interest: Survey of Oreo Instagram Followers@oreo_indonesia

  Ratu Tria Nurhanifa, Kurniawan Prasetyo (Author)

  379-394

  • PDF

• Technology Adaptation Process on E-Office Applicationof INTRA BRIN (2022-2023)

  Riska Cobaningrum, Nurhayani Saragih (Author)

  395-415

  • PDF

• The Role of Beauty in Political Marketing:A Case Study of Kondang Kusumaning Ayu’s 2024 East Java RegionalRepresentative Board Win

  Rita Absari, Andre Rahmanto, Ignatius Agung Satyawan (Author)

  416-433

  • PDF

• Online Shop Marketing Communication For Building ConsumerLoyalty: On An Amateur-Belonging To Gen Z Scale

  Rizky Herdianti Sari, Renda Alana, Rosmawaty Hilderiah Pandjaitan (Author)

  434-447

  • PDF

• Ethnography Communication the Use of Betawi Language and Culturein Jakarta, Bogor, Depok, and Bekasi Environments

  Siti Rahma Sulistyowati, Irmulansati Tomohardjo (Author)

  448-474

  • PDF

• The Effectiveness of Instagram Social Media as an InformationPlatform: Survey on Followers of Instagram Account @INDOZONE.ID

  Tazkia Mayda Syarief, Kurniawan Prasetyo (Author)

  475-491

  • PDF

• Representation of Women's Self-Acceptance of Beautyin the Music Video "Tutur Batin" Yura Yunita:Semiotic Analysis Of Roland Barthes

  Widia Ramadhanti, Afdal Makkuraga Putra (Author)

  492-509

  • PDF

• Beauty Influencer Strategy FoMO (Fear of Missing Out)in Carrying out the Tiktok Challenge : Jharna Bagwani Tiktok CaseStudy #barbiegirlchallenge

  Yeni Fransiska (Author)

  510-513

  • PDF

• Analysis Of Communication Strategies In Developing Halal Tourism InMalang District: Case Study In Jatim Park

  Isidorus Tedddy Migo, Yuni Tresnawati, Alyssa Edwina Imad Khalid Bakhour (Author)

  514-532

  • PDF

• Optimizing Tiktok Social Media as a Means ofSocial Media Entrepreneurship(Descriptive Study on Makeup Artist Aldira @Makeupbyaldira)

  Suci Rahayu, Rizki Briandana, Nur Kholisoh (Author)

  533-548

  • PDF

• Empowerment Communication in the Developmentof Pampang Cultural Tourism Village

  Kheyene Molekandella Boer, Annisa Wahyuni Arsyad, Muhammad Noor (Author)

  549-570

  • PDF

• Integration of Corporate Communication and MarketingCommunication in Strengthening the Corporate Image of Penta Books,an Import Book Distributor

  Arry Cahyo Chrisnugroho, Henni Gusfa, Rosmawaty Hilderiah (Author)

  571-593

  • PDF