About the Conference Proceedings Series

Mercu Buana International Conference on Communication Science (MICOCS) profound shift driven by media and digital transformation has become a defining characteristic of our contemporary era, reshaping how individuals, organizations, and societies connect and communicate. This proceeding book, titled “Media and Digital Transformation,” is a compilation of scholarly works presented at the 2nd Mercu Buana International Conference on Communication Science. Under the theme “Fostering Communication for Sustainable Collaboration and Adaptability in the Rapid Digital Transformation for Global Society,” the conference emphasized the critical role of communication in navigating the opportunities and challenges of an increasingly digital world.
The scope of this book reflects the multidimensional impact of digital transformation across various fields within communication studies. The discussions presented herein explore theoretical and practical insights that address the need for sustainable and adaptive communication strategies in broadcasting, public relations, marketing communication, digital communication, media analysis, and tourism communication.
In the field of broadcasting, digital transformation has redefined content creation, distribution, and consumption. Streaming platforms, personalized algorithms, and interactive media experiences are changing audience behaviors and expectations. 
Public relations (PR) faces new challenges in maintaining credibility and authenticity in an age dominated by social media and real-time communication. PR professionals must adapt to a dynamic media environment where engagement and trust-building are increasingly driven by data analytics and digital storytelling. Meanwhile Marketing communication has also undergone a digital revolution, with brands utilizing innovative technologies such as artificial intelligence, augmented reality, and data-driven insights to enhance customer engagement. 
Digital communication, as a core area of focus, delves into the transformative power of social networks, mobile communication, and emerging technologies. Contributors discuss how digital platforms influence societal norms, and cultural exchanges. Media analysis plays a crucial role in understanding how content and technology interact to shape public opinion and societal values. The research in this proceeding addresses critical issues.