The Role of Public Relations of the Lembata Regency General ElectionCommission in Increasing Community Participationin the 2024 Election

Abstract

Public relations plays the role of providing information so that it can be well received and understood by
the public, this is useful for avoiding misunderstandings in reviewing information. In organizations and
government institutions, conveying appropriate information to the public always has a positive impact both
on the institution and the public interest. The focus of the research lies in the communication implemented
by Lembata Regency KPU public relations in carrying out its role in building awareness, providing clear
information, and stimulating active community involvement. The data collection technique in this research
used semi-structured interviews using purposive sampling techniques. The data collection method is
primary data obtained directly from research objects and subjects by conducting interviews with the
Lembata Regency KPU, also using secondary data obtained from the required Lembata Regency KPU
documents. The research results show that Lembata Regency KPU Public Relations has an important role
by carrying out communication strategies in conveying information related to the Election. Communication
strategies involve the use of mass media, social media, and outreach activities to reach target audiences in
an effective way. Through an in-depth understanding of the role of Lembata Regency KPU Public Relations,
this research is expected to provide useful insights for development in carrying out its role as public
relations and have an impact on increasing community participation in each election.