Social Media Instagram Solo Safari as an Iconic Image Tourismin Information and Entertainment Media

Abstract

As a tourism icon in Solo, in order to maintain its image among the people, Solo Safari builds interaction
relationships through social media strategies, namely Instagram. The aim of this research is to find out
how the social media strategy is implemented by solo safari.id account is used to disseminate information
to the audience and find out how much influence it has on the quality of communication relations with the
public. This research uses a content analysis method with a qualitative approach and a critical paradigm
with theoretical analysis of social media strategy in the book The Social Media Bible: Tactics, Tools &
Strategies For Business Success, proposed by Lon Safko and David K. Brake. The results of this research
show that from January 2023, the creation of the Instagram account @solosafari.id until December 14,
2023, presents various content that implements the four pillars of social media strategy. Implementation
of the entertainment pillar delivered through games or challenges, implementation of the collaboration
pillar delivered through collaborative activities with brands, implementation of the education pillar
delivered with knowledge about animals, implementation of the information pillar delivered through tour
content and activities at Solo Safari.