Representation of Women's Self-Acceptance of Beautyin the Music Video "Tutur Batin" Yura Yunita:Semiotic Analysis Of Roland Barthes

Abstract

The concept of beauty that is developing in Indonesian culture today is a concept of beauty that has been
constructed by the media. As beautiful is a woman who has pure white skin, long black hair, a slim body and
a smooth face. The emergence of this stereotype causes women to lose self-confidence in everyday life to
give rise to problems such as body shaming, even bullying which can harm mental health. The aim of this
research is to understand and uncover the meaning behind the music video Tutur Batin by Yura Yunita
which tells the story of the depiction of several women with their problems in everyday life. This researcher
uses qualitative methods with a critical paradigm as a research approach and uses Roland Barthes' semiotic
analysis methodology which consists of denotative meaning, connotative meaning and myth. The object of
this research is a depiction of women's representation of self-acceptance regarding beauty in the music
video Tutur Batin by Yura Yunita. The results of the research show that the message of the music video
"Tutur Batin" by Yura Yunita tries to invite women to go beyond the myths about beauty that have been
shackling women by deconstructing the myth of beauty by conveying a message. Self love to foster a sense
of gratitude for one's own situation, foster a sense of love for oneself, provide encouragement and increase
appreciation for oneself so that a sense of self-confidence is created and gives rise to another meaning or
concept of "beautiful", which is called inner beauty.