The Effectiveness of Instagram Social Media as an InformationPlatform: Survey on Followers of Instagram Account @INDOZONE.ID

Abstract

The research titled "The Effectiveness of Instagram Social Media as an Information Medium (Survey on
@Indozone.id Instagram Account Followers)" explores the significant role of Instagram @Indozone.id in
today's digital era. Recognizing its importance as a visual information hub for millennials and Gen Z, the
account utilizes attention-grabbing taglines like #KAMUHARUSTAU and maximizes Instagram features,
becoming a crucial factor in Citizen Journalism development. Grounded in the Honeycomb theory, the study
adopts a positivist approach with quantitative methods, employing a survey methodology with 100
@Indozone.Id followers as the sample. Data analysis, utilizing a Likert Summating Rating (LSR) scale, reveals
a high effectiveness score of 7.654 out of 20 questionnaire items. The conclusion drawn is that Instagram
@Indozone.id effectively delivers relevant and beneficial information, contributing to Citizen Journalism in
social media. This study underscores the importance of leveraging social media for information dissemination
in today's digital age, providing a robust understanding of Instagram @Indozone.id's role in this realm.