Social Media and Culture in the Context of Early Marriageon Nias Island

Abstract

This study aimed to explore the influence of social media, in this case Instagram, and patriarchal culture
towards the desire for early marriage among Nias adolescents. The method used in this research is
quantitative research method with correlational approach and regression analysis. Primary data was
collected through questionnaires and secondary data from previous literature studies. The results of the
regression analysis showed a significant influence between the use of Instagram and patriarchal culture on
the desire to marry early among adolescents in the Nias tribe. The use of Instagram provides easier access
for adolescents to communicate and find partners, which in turn can influence their desire to marry early.
Meanwhile, the strong patriarchal culture on Nias Island also plays an important role in determining
marriage decisions, where the role of men in the family and arranged marriage customs influence the
process. The implication of this research is the importance of paying attention to the role of social media
and patriarchal culture in the context of early marriage decisions, as well as its relevance in the context of
culture and development policy. This research is expected to contribute to the development of
science,especially in the fields of communication,anthropology, and gender equality studies. The results of
this research are expected to serve as a reference for the government and related agencies in designing
programs and policies related to early marriage, so that they can have a positive