Social Media Strategy of Liputan 6 SCTV Facing Competitionamong Television News Programs

Abstract

By undergoing transformation or change, Liputan 6 SCTV strives to develop its digital media department.
The development of this department is aimed at maintaining the Liputan 6 brand’s existence and
responding to the competitive landscape of the television media industry. The rise of the internet in the
digital era has forced television media to evolve in order to remain relevant, as viewers are increasingly
abandoning traditional media and opting for a single device to perform multiple tasks simultaneously, such
as watching TV and browsing the internet. Television viewership has declined as a result of this
phenomenon. In the digital era, television media companies must compete with one another, maintain
viewer loyalty, and attract audiences from various demographics. Knowledge of the items being researched
related to basic theory and the development of knowledge about one or more events that have occurred is
the goal of this paper. With TikTok, viewers can interact with content in ways that go beyond regular TV
broadcasts, prompting them to use more platforms like YouTube or social media such as TikTok and
Instagram.