Analysis Of Communication Strategies In Developing Halal Tourism InMalang District: Case Study In Jatim Park
Keywords:
Marketing Communication Strategy, Halal Tourism, Destination Branding, Segmentation, TargetingAbstract
The large number of Indonesian people consisting of various tribes means that Indonesia has very rich local
wisdom. This wealth, which has been recognized by UNESCO, is one of Indonesia's attractions in the eyes of
the world, thus having an impact on increasing foreign Muslim tourists to Indonesia, especially to the
Malang area. According to data in 2018-2022, there were a total of 17 thousand foreign tourists and 20
million local tourists who visited Malang Regency. This research aims to analyze the communication
strategies used in developing halal tourism in Malang Regency, with a focus on the case study of Jatim Park.
Jatim Park was chosen because it is one of the main tourist destinations in the area, with a record number
of visitors in 2023 reaching an average of 20 thousand to 25 thousand tourists per day.
