“The Influence of Integrated Marketing Communication (IMC) TikTok @Skintific_Id on Brand Equity in Followers” (2026) Mercu Buana International Conference on Communication Science (MICOCS), 2(1), pp. 1–15. Available at: https://proceeding.mercubuana.ac.id/index.php/micocs/article/view/140 (Accessed: 6 May 2026).