The Influence of Integrated Marketing Communication (IMC) TikTok @Skintific_Id on Brand Equity in Followers. Mercu Buana International Conference on Communication Science (MICOCS), [S. l.], v. 2, n. 1, p. 1–15, 2026. Disponível em: https://proceeding.mercubuana.ac.id/index.php/micocs/article/view/140. Acesso em: 6 may. 2026.